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Awesome Product Design – Massive Collection of Resources

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A collection of bookmarks, resources, articles for product designers.

Digital product design is an iterative design process to solve a functional problem with a formal solution. A digital product designer identifies a real problem, offers the best possible solution, and launch it to a market that is showing demand for that particular solution.




Research Plan
User Interview
  • NN Group – Despite many weaknesses, interviews are a valuable method for exploratory user research.
  • – How to Get the Most Out of User Interviews.
Stakeholder Interviews
Research Synthesis
  • UX Movement – How to Turn User Research into Usable Data.
  • SlideShare – Design Research Synthesis.
  • Medium – Using Trello for User Research Synthesis.
  • Tuts+ – How to Prepare and Use an Affinity Diagram.
  • Medium – Affinity Diagrams: Tips and Tricks.
Competitive Analysis
  • Xtensio – How To: Create A Competitive Analysis.
  • Hootsuite – Competitive Analysis Template To Help You Outsmart The Competition.
Job to be Done
  • Intercom – Designing features using Job Stories.
  • JTBD – Replacing The User Story With The Job Story.
  • Usability.Gov – The purpose of personas is to create reliable and realistic representations of your key audience.
  • UX Mag – Personas: The Foundation of a Great User Experience.
  • Tuts+ – Defining And Applying Personas to UX Design.
Empathy Map
  • UX Pin – The Practical Guide to Empathy Maps: 10-Minute User Personas.
  • Boagworld – Adapting empathy maps for UX design.
  • UX Magazine – Storyboarding in the Software Design Process.
  • Medium – Storyboarding in UX Design.
  • Johnny Holland – Storyboarding & UX.
  • NN Group – When and How to Create Customer Journey Maps.
  • UX Lady – Experience maps, user journeys and more.
  • Smashing Magazine – All You Need To Know About Customer Journey Mapping.
  • Medium – How to build an experience map.


  • Smashing Magazine – The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool.
  • Coglode – Bite-size behavioral research analysis.


  • User Testing – Unlock customer insights and increase your revenue.
  • Optimal Workshop – User Research Platform that helps you and your team make design decisions with confidence.
  • Measure Success – How Do You Measure the Success (or Failure) – of Your UX Design?.
  • UX Metrix – How to Choose the Right UX Metrics for Your Product.
  • Lookback – Simple, powerful user research.
  • Appsee – Appsee’s app analytics platform provides an in-depth analysis of your users’ behavior.
  • Full Story – What do you want to know about your customer experience?.
  • Desinion – Make smart and informed design decisions for your company, or your client’s company.
  • Survey Monkey – Turn instincts into insights.
  • Google Surveys – Make better decisions with market research.
  • Typefrom – Goodbye forms. Hello typeforms.
  • Etnio – Intercept Real People for User Research.
  • Calendly – Calendly helps you schedule meetings without the back-and-forth emails.



  • The UX Bookmark – Collection of the best UX websites from across the globe.
  • Gov.Uk – Helping government teams create and run great digital services.
  • Methods 18F – Collection of tools to bring human-centered design into your project.
  • Guides 18F – 18F Guides is the repository for best practices across our teams.
  • Usability.Gov – Improving the User Experience.
  • Medial Lab Amsterdam – Design method toolkit.
  • Design Kit IDEO – Step-by-step guide to unleashing your creativity.
  • Gamestorming – Gamestorming is a set of co-creation tools used by innovators around the world.


  • UX Magazine – UX Magazine is a free community resource exploring all facets of experience design.
  • UX Both – The UX Booth is a publication by and for the user experience community.
  • UX Mastery – We help user experience professionals get started and get better.
  • UX Myths – Build your product based on evidence, not false beliefs.
  • A List Apart – List Apart explores the design, development, and meaning of web content.
  • 52 Weeks of UX – Discourse on the process of designing for real people.
  • UX Pin – Guides, articles and ebooks that explore all facets of UX Design.
  • The IxD Library – Collection of materials related to Interaction Design.
  • LukeW – Publications on the critical details and big picture behind digital product design.
  • NN Group – Evidence-Based User Experience Research, Training, and Consulting.
  • Cooper – Blog about design, business, and the world we live in.
  • Information Design – InfoDesign Hand-picked since 1997.
  • Intercom – Design, Customer Success, & Startup Blog.
  • – User Experience, Usability, Product Design. Follow the
  • UX Reactions – Fun stuff.


  • UX Recipe – This project is a personal manifesto against the objectification of the term “UX”.
  • UX Checklist – UX Project Checklist.
  • UX Stackexchange – UX Stack Exchange is a question and answer site.



  • Ant Design – An UI design language for enterprise applications.
  • iOS Guidelines – Get in-depth information and UI resources for designing great apps that integrate seamlessly with Apple platforms.
  • Google Material – Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences.
  • Google Design – Google Design is a cooperative effort led by a group of designers, writers, and developers at Google.
  • Facebook Design – Collection of articles, videos, and resources made by designers at Facebook.
  • UsTwo – Pixel Perfect Precision Handbook 3.
  • Vinsol – Tips for Designers: from a Developer.


  • Pttrns – The mother of all design resources.
  • Call To Idea – Light up your imagination!.
  • Android Niceties – Aiming to provide inspiration and insight into Android UI conventions.
  • Lovely UI – Collection of mobile UI elements.
  • Brian Lovin – Visual exploration of the best products.
  • Inspired UI – iOS Mobile Apps Design Patterns.
  • Sloppy UI – It’s all about intellectual honesty, not trolling.


  • Pattern Lab – Create atomic design systems with Pattern Lab.
  • Huge – Tool to make creating and maintaining styleguides easy.
  • Stylify Me – This tool allows the designer to research sites efficiently without the need to inspect each element.
  • Density Bucket – Density Converter.
  • iDetailAid – Android DP / PX converter.



  • Design Principles FTW – The biggest collection of Design Principles on the Internet.
  • Find Guidelines – The fastest way to brand assets.
  • Style Guides – Website Style Guide Resources.
  • Awesome Design Systems – Curated list of design systems, patterns libraries, and everything in between.
  • Instant Logo Search – Search & download thousands of logos instantly.
  • Logo Book – Discover the worlds finest logos, symbols & trademarks.
  • Awesome Sketch – Curated list of awesome Sketch videos, articles, plugins, whatever, for designers, developers, or neither.


  • Use Iconic – Meet Iconic. The definitive icon set designed for the modern web.
  • Icon Finder – Search through 1,739,045 icons or browse 42,226 icon sets.
  • We Love Icon Font – This is a free & open source icon fonts hosting service.
  • The Noun Project – Icons for everything.
  • Iconmonstr – Discover 3847+ free simple icons in 263 collections.

Font Foundries

  • Open Foundry – New platform for open-source fonts in a noise-free environment.
  • Use & Modify – Provide a contemporary set of fonts distributed under libre or open source licences, hand picked by a typography and free culture lover.
  • Font Fabric – Fontfabric is an independent type foundry.
  • Font Squirrel – Free Font Utopia.
  • Play Type – Browse through our selection of more than a hundred fonts and nearly 500 different font weights.
  • Identyfont – Identify a font by answering questions about key features.


  • NN Group – Typography Terms Cheat Sheet.


  • Coolors – The super fast color schemes generator!.
  • Colour Lovers – Creative community.
  • Color Hunt – Color Hunt is a social platform for everyone who love colors.
  • Brand Colors – 1100+ color collection available in sass, less, stylus and css.

Stock Images

  • Unsplash – Free (do whatever you want) – high-resolution photos.
  • StockSnap – Hundreds of high resolution images added weekly.
  • Pixbay – Free images and videos you can use anywhere.
  • Jay Mantry – Free pics (CC0).
  • The Stock – The best royalty free stock photos are delivered now along with videos, audios, icons, fonts and colors.
  • Get Refe – Royalty-free, high-quality, Real Life photos.
  • ISO Republic – ISO Republic provides free stock photos for creative professionals.
  • All The Free Stock – Get all the Free Stock Images, Videos, Music and Icons in one location.
  • Pexels – Free stock images in a range of styles including filtered, natural, and commercial.
  • unDraw – Open-source illustrations for every project you can imagine and create.

Stock Videos

  • Vimeo – Royalty Free Stock Video for Free Personal, Corporate or Commercial Use.


  • Pattern Lab – Create atomic design systems with Pattern Lab.
  • Polar – Photo Editor.
  • Licecap – Simple animated screen captures.
  • Hand Brake – HandBrake is a tool for converting video from nearly any format to a selection of modern, widely supported codecs.
  • Skala Color – Extraordinary color picker for designers and developers.
  • Font Picker – Webfont library for your browser.
  • Font Reach – FontReach scans the top million sites to show font usage across the web.



  • The 12 Principles – The 12 basic principles of animation were developed by the ‘old men’ of Walt Disney Studios.
  • Hoverstat – The home of alternative digital design.
  • Microinteractions – Designing with Details.
  • Motion UI Design – Resources for inspiration, lists of software, libraries and other stuff related to Motion UI design, animations and transitions.


  • Pop – POP helps you transform your pen and paper ideas into an interactive iPhone or Android prototype.
  • Invision – The world’s leading prototyping, collaboration & workflow platform.
  • Marvel – Simple design, prototyping and collaboration.
  • Flinto – Flinto lets designers quickly make interactive prototypes of their mobile, desktop, or web apps.
  • Origami Studio – Explore, iterate, and test your ideas.
  • Framer – All-in-one design workflow.
  • Form – Build and customize native prototypes directly on device.
  • Proto – Create fully-interactive high-fidelity prototypes that look and work exactly like your app should. No coding required.
  • Fuse – Create better native apps for iOS and Android with a new breed of development tools.
  • ProtoPie – ProtoPie is the easiest prototyping tool to build advanced, highly interactive prototypes.


  • Lottie – Easily add high-quality animation to any native app.
  • Keynotopia – Keynotopia transforms Keynote and PowerPoint into the best rapid prototyping tools for creating mobile, web and desktop UI mockups.



  • Gov.Uk – Making your service accessible: an introduction.
  • Smashing Magazine – Color Contrast And Why You Should Rethink It.
  • Medium – Accessibility for designers. Mind your RGB’s.
  • Web Credible – Visual design and color accessibility.
  • A List Apart – Easy Color Contrast Testing.
  • Viget – Color Contrast for Better Readability.


  • WAVE – Web Accessibility Evaluation Tool.
  • Contrast Ratio – A tool to calculate the contrast ratio between any two valid CSS colors.
  • Snook – Colour Contrast Check.
  • CanvasFlip – Colorblind simulator for Designers.


  • Google trends – Stories trending now.
  • Google Ngram – Enter phrases into the Google Books Ngram Viewer, it displays a graph showing how those phrases have occurred in a corpus of books.
  • Hemingway – Hemingway App makes your writing bold and clear.
  • Readable – You have 7 seconds to grab someone’s attention. helps you cut out the noise.
  • The Writer – How readable is your writing?.
  • Taskade – Collaborative editor and outliner.


  • London Datastore – The London Datastore is a free and open data-sharing portal.
  • YouGov – We believe in the power of participation.
  • Data.Gov – Find data published by government departments and agencies, public bodies and local authorities.
  • The Tate Collection – Here we present the metadata for around 70,000 artworks.
  • NASA – We’re Setting Data, Code and APIs free.



  • IoT Manifesto – Guidelines for responsible design in a connected world.
  • IoT Weekly News – Subscribe to hand picked articles by Justin Grammens on the Internet of Things.
  • IoT Agenda – Design an IoT user experience, not an IoT product.
  • IoT For All – Designing the Internet of Things – 5 Key Principles.


  • Node RED – Flow-based programming for the Internet of Things.
  • Noodl – Digital Experience Design Platform.

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