Pinterest is one of the most underrated social media platforms, which — if done right — can help you drive engagement and traffic to your blog, product, or website. According to Statista 1, Pinterest is the fifteenth most popular social networking site with more than 416 million active users as of July 2020.

That is why Pinterest is usually an important part of any marketing strategy. But when you are managing multiple social media channels, it is common to waste hours doing the same job or posting content to different channels. Fortunately, there are tools that help you get productive being a digital marketer. (Source: hongkiat)

In this write-up, I am going to introduce you to 70+ free Pinterest tools that help you improve efficiency and save time being a digital or social media marketer. These tools help you with a variety of tasks including but not limited to looking for new and trending topics, posting or scheduling Pins, growing and managing followers, analyzing your Pinterest account and followers, and more.

Pinterest Tools to Discover Content & Trending Topics

BuzzSumo. Helps you find content ideas, check insights for social platforms, and identify potential influencers to market your products and services.

ContentGems. A unique content discovery engine for identifying trending topics through advanced searches and custom sources to curate best content.

Google Trends. A tool by the search giant Google for analyzing search trends across Google Search and YouTube for finding and analyzing trending topics.

Pinterest Tools to Create and Edit Pins Images

Adobe Illustrato . A powerful vector graphics editor for creating and editing vector arts such as icons, logos, sketches, typography, and more.

Adobe Lightroom. A companion app for Photoshop for managing large libraries of images and organizing them automatically using image metadata.

Adobe Photoshop. A powerhouse image editing tool for editing and enhancing images in all possible ways, making it very handy for editing images.

Adobe Spark. Another application from Adobe that helps creating graphics for social media and making short videos and websites, unlike others.

Canva. A popular tool for creating beautiful graphics for any purpose. Supports creating banners, documents, posters, presentations, and a lot more.

Crello. A simple online image editor for creating and editing designs like cover photos, post images, logos, animations, and more using templates.

Easel.ly. Another simple graphics tool to create and share beautiful visuals like infographics and posters without design experience via templates.

Easil. An easy, drag-and-drop tool to create beautiful visual content. Features high-quality Story Templates to quickly create multi-purpose visuals.

Fotor. A popular online picture editor and designer tool for creating and editing graphics. Features many everyday editing tools like filters and stickers.

GIFMaker.me. An easy-to-use tool for creating GIFs from images or videos. Also supports reengineering GIFs back to images (frames) for editing them.

GIMP. A powerful, open-source image editing tool like Photoshop which works for many graphic professionals. Potentially hard to use for beginners.

Gravit Designer. Another vector graphic designer tool like Illustrator. Lets you create drawings, icons, illustrations, logos, and a lot more.

Infogram. An easy-to-use chart and infographic maker. Helps create beautiful infographics as well as charts, maps, and reports for your Pins.

Over. A beautiful mobile app to create stunning graphics and visuals. Features tons of fonts, graphics, images, videos, and templates to help you.

Pablo. A design tool by Buffer that lets you create superb-looking images for social media platforms with ideal sizes for each including Pinterest.

Page2Images. A simple tool to create screenshots or thumbnails of web pages.

Phonto  — A free mobile app to add beautiful, customizable text over your photos.

PicMarkr — A free tool to add watermarks to your pictures for branding them.

PicMonkey. An easy but powerful image tool for creating logos and social media graphics. Also supports creating photo collages and more.

Piktochart. Another tool to create awesome-looking photos, infographics, posters, presentations and reports, etc. without any design experience.

PinThemAll — A simple tool to create collages and quoted and striped photos.

Pixlr — A powerful, premium online photo editor for editing or enhancing images. Supports working with most image formats including PSD (Photoshop).

Repix — An inspiring photo editor for enhancing images to stunning photos.

QuotesCover — A simple online quote maker for creating quick images for Pins.

Quozio. Another tool to turn meaningful words and/or quotes into images.

Snagit — A simple screen capture or screenshot tool for Windows and macOS.

Snappa — Another online graphic tool for creating and publishing social graphics.

Snapseed — An image editing tool by Google that helps create stunning visuals.

Stencil — An easy-to-use online editing and design tool for creating graphics.

TinEye — A reverse image search engine to help find similar images or sources.

Venngage — A free infographic maker with handy features and lots of templates.

Visually — A premium visual content maker for quickly creating social graphics.

Word Swag — An easy tool to create images from any quotes, words, and text.